Lectures Archive

"Architecture makes Visitors",  in Lienz, East Tyrol,
"Architecture as a trademark and an instrument for Marketing"
24th of October 2008

A theme night, organized by the Kompetenznetzwerk Gesundheit Osttirol, supported by Wirtschaftskammer Tirol / Zukunftsstiftung Tirol and carried out by platou, leads Bibiane Hromas to Lienz, capital of East Tirol. There she gives a lecture about the concepts of target group - brand - and the relation between architecture and brand.
It's an entertaining program accompanied by the pantomime Peter Appiano, live music and a tasty sideboard.




             Manuela Gritzer, Peter Jungmann, Bibiane Hromas,
             Peter Appiano, Alois Gomig, Franz Strasser

              Peter Appiano

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Bibiane Hromas und Alois Gomig


Lecture at fafga 2008 within Interalpin meets fafga- a successfull symbiosis

Bibiane Hromas talks about the topics holiday-destination-management and gastronomy on the mountain - "What is the visitor expecting on the mountain?". She will also introduce the forthcoming target groups in the tourism industry.


     Bibiane Hromas



Article on www.seilbahn.net - Information platform

Lecture at the Ă–HV-Praktikerseminar "Future Hotel - the future of hotel business" during fafga 2008

The seminar took place on the 16th of September in Innsbruck.

Bibiane Hromas gave a lecture on "Architecture sells" - architecture used as a brand and marketing instrument, and how the tourism industry can benefit by reflected and well communicated architecture.
The ÖHV-Praktikerseminar „future hotel“ was all about the future of the hotel industry.There was shown a role model for the future hotel which was "designed" by indicating the forthcoming trends in the hotel business sector and the expectations of the different target groups - the intention was to show audience quite plainly what the guest form tomorrow expects and how the future hotel con satisfy those wishes.

   Foto B. Hochfilzer

From left to right: Dir. Georg Lamp (GeschäftsfĂĽhrer der Congress und Messe Innsbruck GmbH), DI Bibiane Hromas (Vorsitzende von Pla´tou - der Plattform fĂĽr Architektur im Tourismus), KommR Mag. Susanne Kraus Winkler (Senior Partner von Kohl & Partner), Mag. Ariane Tockner (Leiterin des Brandmanagements der Ă–sterreich Werbung), Thomas Reisenzahn (Ă–HV-Generalsekretär)  

   Foto B. Hochfilzer  


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Lecture at the book presentation:
"Tourism architecture - Building culture leads to an advantage for the competing tourism destinations"

The presentation took place on the 27th of May 2008 at the gallery of architecture in Munich.

         Bibiane Hromas

Editor: Prof. Dr. Felizitas RomeiĂź-Stracke
published by Erich Schmitt Verlag



National Architecture Days 2008


This year’s Austrian National Architecture Days were scheduled for the 16th and 17th of May 2008. platou took part in the program in Carinthia. The Wörthersee region of Carinthia was explored partly on the steamboat Thalia. On the round trip from Klagenfurt via Velden representatives from the fields of politics and economics, urban and regional planning, as well as from the fields of architecture and tourism lectured and discussed on and about the future of the region as a recreation area and living space. platou member Bibiane Hromas also took part in the discussion; her lecture was on the topic of architecture and tourism.

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Lectures at Holzcluster Salzburg in Saalfelden

Topic: "Architecture for Visitors"


Gabriel Kacerovsky (archisphere), Bibiane Hromas (platou), Felizitas RomeiĂź-Stracke (TourismusArchitektur), Franz Seidl (Architektenkammer Ă–sterreich), Waltraud Winkler-Rieder (Holzcluster Salzburg)
On the 29th of April 2008 took place a specialized forum about the topic "Tourism - Architecture - Handcraft" in the city Saalfelden / Brandlhof.

Moderation: Dr. Waltraud Winkler-Rieder


"Zukunft im Tourismus - ohne Baukultur keine Chance?" von Prof. Dr. Felizitas RomeiĂź-Stracke, MĂĽnchen

"Architektur macht Gäste" von DI Bibiane Hromas, Wien

"Touristische Projekte" von Mag. Arch. Gabriel Kacerovsky, Wien

Plenumsdialog: "Hotelerie - Architektur - Handwerk" (Holzbau)

18:00 End, sideboard

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The Holzcluster Salzburg used this event to intensify the alliance between tourism and timber industry. The visitor esteems authenticity and values the sense of wellbeing produced by wood.

National Architecture Days 2006

platou – planning and architecture in tourism took part in the National Architecture Days 2006 in Velden, Carinthia: platou was present at the National Architecture Days 2006 in Velden, Carinthia:

On Friday, June 9, 2006 various experts held short speeches on architectural topics that were being constructed:

 â€žArchitectural Tourism – Tourism Architecture"


DI Bibiane HROMAS. platou – planning and architecture in tourism
Mag. Christian HERZOG, Herzog Consulting, Tourism Consulting
o.Univ.Prof. Arch. DI Dr. Peter SCHURZ, architect, Technical University of Graz
Representatives of KHBAG / Kapeller Group, Founder and Manager of „Schloss Velden"


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